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Broadly, media orchestration describes both the control of playout and media management but also addresses the management, configuration, and monitoring aspects that relate to content delivery.

Automation deals with accepting schedules, maintaining device control, and ensuring first that media is available and playable at the right time, and then, after playout, that it can be reconciled and monetized. However, the ability to add new channels and features, reconfigure what is already in place, track the emergence of issues, move forward with diagnosis, and quickly fix any problems is also key to the health of each channel. Media orchestration considers all these aspects of playout and media delivery.”

Enterprise Media Supply Chain Orchestration
Integrate content pools and automate workflows across verticals[/norebro_text]

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